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What is PR Photography?
Essentially a form of commercial photography with a news angle. Corpora Photography is commissioned to create images for a business, or organization for news usage. These images are used with press releases or for public relations use, helping to enhance press coverage in newspapers, magazines and creating content for social media. It is a clichéd thing to say, that a picture can tell a thousand words, though this couldn’t be truer with PR photography. More so, a well-crafted image can often elevate a PR story from a few column inches to a quarter or half page. Sometimes, to a full page or centerfold.
Through shares, likes and press coverage these photographs can help raise the profile of a business, charity or person in what might be considered an organic way.